SWOT Analysis as an Alternative Strategy
SWOT Analysis: identify the various factors systematically to formulate corporate strategy.
The analysis is based on the logic that maximizes the strengths (Strengths) and opportunities (Opportunities), but at the same time can minimize your weaknesses (Weaknesses) and threats (Treats).
The decision making process is always related to the development of mission strategies, goals, strategies, and company policies.
Thus, strategic planning (Strategic Planner) must analyze the company’s strategic factors (strengths, weaknesses, opportunities, and threats) in the current conditions.
This is called Situation Analysis.
Where is the most popular model to analyze the situation is SWOT Analysis.
Strategic Planning
Is a long-term planning process.
Aiming to develop a strategy to fit the mission and objectives for the company’s policy.
STRATEGIC DECISION MAKING PROCESS
Must be able to answer
- How can the effectiveness of existing strategies for this?
- How can the effectiveness of strategies in the future?
- How likely effectiveness of selected strategies in the future?
STRATEGIC ANALYSIS PROCESS
CORPORATE LEVEL STRATEGY
Compiled in a business where the company will change the strategy of distinctive competence into competitive advantage
By way of answering the following questions
1. What business activities can be seeded in order to compete?
2. How each of these business activities can be done strategically.
PROCESS ANALYSIS
CASE ANALYSIS FRAMEWORK
Stage 1: Understanding the situation and available information
Stage 2: Understand the problems that terjadi.Baik problems that are general and specific
Step 3: creating an alternative-many and provide various alternative solutions to problems
Stage 4: Evaluation of alternative options and select the best alternative. You do this by discussing the pros and cons and give weight to each alternative and identify the possibilities that will happen
HOW TO MAKE A SWOT ANALYSIS
Quadrant I
In this quadrant is a very profitable situation, because the company has the opportunity and strength so as to take advantage of existing opportunities.
Strategy for this condition is to support aggressive growth policy.
Quadrant II
In this quadrant have a variety of threats, but the company still has strength in terms of its internal.
The strategy should be applied is to use force to take advantage of opportunities by way of long-term diversification strategy (product / market).
Quadrant III
In this quadrant the company faces a very large market opportunity, but on the other hand, the company is facing several constraints / internal weaknesses.
The company’s strategy is to minimize internal problems so that companies can seize market opportunities better.
Quadrant IV
In this quadrant is an unfortunate situation, because the face of various threats and internal weaknesses.
Business organizations: organizations that produce goods or provide services with the aim of obtaining profits to develop its business, where goods or services produced badly needed by consumers.
Successful business organizations should be aware of the needs of new customers and satisfy consumer needs, and provide benefits to the community.
Nature of Business Systems
Business: a system that produces goods and services to satisfy our society,
where the “system” shows the relationship between business and other community elements, and these actions affect the social system, economic, political, and legal.
Business can be viewed as a total system (overall), which consists of smaller subsystems.
Basically, a business system receives input from the environment, then process it then output to a larger social system.