A literature survey on objectives and success factors of mobile CRM projects Matthias Hartel, Rebecca Bulander, Michael Decker Institute AIFB, University of Karlsruhe Englerstr. 11, 76 128 Karlsruhe, Germany e-mail: matthias.hartel@alumni.uni-karlsruhe.de, {bulander, decker}@aifb.uni-karlsruhe.de web page: http://www.aifb.uni-karlsruhe.de Abstract: Mobile Customer Relationship Management (mCRM) frames the interface between companies and their customers by assisting mobile actors with […]
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